Profitmaster Displays · Brand StandardsIdentitySheet 11 / 34Rev A · 2026-09-25
11 · Identity
One grid, many sheets.
A price list, a packing slip and a catalog spread should feel like pages from the same binder. They share margins, a column system and a baseline, and they all leave the same amount of air.
11.1
Print: the letter sheet.
- Trim
- 8.5 × 11 in (letter) · 11 × 17 in (tabloid)
- Margins
- 0.5 in all sides; 0.625 in on forms that will be filed
- Columns
- 12, gutter 0.1875 in (3/16)
- Baseline
- 14 pt, body 10 / 14
- Header band
- Top 1 in: wordmark left at 1.75 in wide, document title right
- Footer band
- Bottom 0.5 in: contact block left, page and revision right
- Bleed
- 0.125 in where artwork reaches the edge
11.2
Screen.
- Columns
- 12, max content 1180 px
- Gutter
- 16–28 px, fluid
- Side margin
- 20 px on phones, up to 72 px on desktop
- Spacing
- 4 px base: 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128
- Section gap
- 48–96 px. Space separates sections; boxes do not
11.3
Layout rules.
Weight on one side.
Put the product or the one statement on one side, air on the other. Symmetry is for forms, not for sales pages.
Rules, not boxes.
A hairline separates two groups. A box is only for something that is truly a separate object, like a form field.
Remove the pictures.
Take every image out of a layout. If the page still reads in order, the grid is working.
Drawing nameGrid + layout
SectionIdentity
Sheet11 / 34
RevA
Date2026-09-25
Drawn by · PMD Graphics
