27 · Applications
Big spaces, same rules.
The office, a trade-show booth and a delivery vehicle are the largest surfaces we brand. At that scale white space and the schematic texture do the work, and the product is the colour.
Office.
Reception wall: the wordmark in black, dimensional or cut vinyl, at least 36 in wide, with 1X clear space measured at that size. The existing wall colour stays as it is; new signage uses black or white only.
Trade-show booth.
10 ft backdropBlack · white wordmark · schematic at 12%Real displays stand in front
The booth's colour comes from the real displays standing in front of it. Backdrops stay black or white.
Vehicles and apparel.
Vehicles
White vehicle, black wordmark on both sides and the rear door, website below at one quarter of the wordmark height. No stripes, no speed lines, no customer brands.
Apparel
Black or grey garments, white embroidered wordmark at least 2 in wide; white garments, black wordmark. Left chest or centred back only.
